Auckland Libraries: Prof Claire Robinson

80 years of wooing New Zealand voters

Tuesday 29 October 5.15pm to 6.15pm Free

Prof Claire Robinson, Pro Vice-Chancellor, Toi Rauwharangi College of Creative Arts at Massey University, has been researching political advertising and the result is her just-published book, Promises Promises: 80 years of wooing New Zealand voters.

Book cover.
The book is a lively, insightful history of political advertising from 1939 until today, illustrated with over 550 images of campaign material, largely sourced from the ATL. 

Claire’s research focus has always been on political design so her analysis is both penetrating and original. However, for many, it will be a trip down memory lane; these advertisements are unique snapshots in time. 

Claire reveals just how little difference there has been between the two main parties over the last 80 years. They have both proffered happiness to be delivered through growth and consumerism – sadly neither have seemingly delivered. 

We are very pleased to offer Claire’s presentation to an Auckland audience at the Whare, Tāmaki Pātaka Kōrero – Central City Library.

Presented by the friends of the Turnbull Library in conjunction with Auckland Central City Library. 
Book cover.

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